« Takaisin
Digital Marketing (K1075IB)
| Objectives: | Student understands basics, methdods and theories of digital marketing and its role in as a part of marketing strategy. After the course student understands the meaning of marketing digitalization and knows the basic consepts of digital marketing. |
| Place: | Oulu |
| Teaching form: | Daytime contact teaching |
| Number of Credits: | 3 cr |
| Cost: | Look for prices |
| Date(s): | 29.05.2012 - 08.06.2012 |
| Exact time: | Monday to Friday at 11:45-14:50 |
| School: | School of Business and Information Management |
| Lecture Room (first session): | B330 |
| Level: | Bachelor Programme |
| Teacher(s): | Miikka Blomster |
| Enrolment: | 02.04.2012 - 17.05.2012 |
| Number of participants: | 10 |
| Further Information: | Hanna Grönlund puh. 010 27 23612 hannagro#oamk.fi (korvaa # -> @) |
Contents
Basic consepts and terms, special charachteristics of digital marketing and its ecosystems. Special charachteristics of digital products, prizing, distribution and digital marketing communication requirements, channels, consepts and strategies.
Prerequisites
No prerequisites.
Assessment
Numeric scale 0 - 5
Student allowance
Studies at the Open UAS are not entitled to any student allowance.