Study description

The Business Engineering (BE) studies consist of several separate modules which are described below and allow students to earn a total of 30 ECTS credits. The modules include lectures, exercises and company visits. Please note that the Business Engineering programme must be taken in its entirety (30 ECTS cr) due to pedagogical considerations and the curricular structure of the studies.

An Enterprise as a Complete System, 3 ECTS cr

The set-up of the enterprise from the point of view of an entrepreneur and the basic grounds for starting an enterprise.

Strategic Management, 3 ECTS cr

Objectives of an enterprise, the business idea, the process of creating a business strategy, structure of the business plan, marketing, production, development of human resources, methods of business forecasting, business cases.

Marketing of Technology, 3 ECTS cr

Marketing research, customer needs, segmentation, sales, distribution, launch into the market, advertising, financing of the marketing, after marketing, delivery contracts, internal marketing.

Export / Import Management, 6 ECTS cr

Marketing research abroad, search for representatives, accomplishment of the export plan, financing of export, cultural differences in marketing, trade within the European Union, fairs as a means of export, agent contracts, terms of delivery, delivery contracts. Modes of transport, differences between the transportation systems in different countries, forwarding, terms of delivery, packaging, transport costs, case presentations, study visits to transportation enterprises. Delivery contracts, agency agreements, transport contracts, regulations in employment relations, the establishment of sales business.

Accounting, 3 ECTS cr

A general accounting for administration in Europe, the economic product and the production calculations inside the enterprise for own purpose to control the profitability.

Quality Management, 3 ECTS cr

A general picture of the quality control in a company, topical quality standards, methods of setting up and maintaining the quality systems.

Information Management, 3 ECTS cr

Costs of the information management and information network, construction of the network, IM contracts, IT security, trends in information management.

Human Resources Management, 3 ECTS cr

Methods of leadership in a creative work environment, people and teamwork skills, motivation methods, entrepreneurship inside the business. Oral presentations, negotiation skills in an international work environment, cultural differences in communication, self-knowledge.

Project Management, 3 ECTS cr

Project plan, the tools of project work, project stages, requirements for the management in project work, project cases in businesses. A project work based on student's own interests. Students are encouraged to make use of the theoretical base provided in class and focus the project on useful topics in regard to student's own work and career.

The contents of the course are subject to small changes. Here’s also the curriculum with a more detailed description of the courses.