Liiketalous 01.12.2016 - 30.11.2019
Natural WAX of Arctic Berries as Our Treasure
The aim of the project is to develop methods to utilize both the wild berry waxes as well as waxes derived from the side streams of the wild berry industry and for the production of high-value wax extract that could be used for various industrial, wellbeing, cosmetic or biomedical applications that already show potential and interest of using this resource.
Recent market research of the potential of arctic berry wax in cosmetics in Finland (Paso 2016) shows the growing consumer trend of natural cosmetics. The berry processors interviewed (SMEs) are interested in providing raw material extracted from the side stream of production at a competitive price, and the cosmetic industry (mainly SMEs) is interested in the new potential berry-based raw material with potentially unique properties. Compared to other natural waxes, for example bee wax, berry wax is vegan. New berry-based raw material would enable the cosmetic companies to launch new value-added products, and strengthen their competitive advantage in domestic and also in export markets. In Laura Paso's study (OUAS's thesis) all the relevant actors operating at the front end of the value chain as well as companies which manufacture, market and sell natural cosmetics were very interested in this new berry wax, which would enable them to develop new products, business models and value propositions, as they had failed themselves to identify and utilize this business opportunity earlier. The natural cosmetics industry offers marketing opportunities for the new natural wax. Consumers appreciate clean Nordic raw materials. The arctic berry wax could also be a part of the operations which could raise the degree of berry processing: its commercial potential depends on the expenses of the method used to extract wax from berries. With the resources and the research of the arctic berry material, extraction process, applications, and business development operations of this project, SMEs will gain access to this knowledge which will enable them to grow their business domestically and internationally.
01.12.2016 - 30.11.2019Hankkeen kotisivu