Curricula

Description

KJ00BW32	Marketing of a Growth Company in a Process of Internationalisation (5 cr)
Prerequisites	No prerequisites needed.
Objectives	Students are able to evaluate the global business environment from a marketing perspective, to analyze challenges of an internationalizing growth company and evaluate the importance of marketing and marketing communication competence. Students further develop their awareness of the communication challenges related to international business via theoretical and practical cases. Students know how to conduct strategy analysis of marketing, plan strategies for marketing channels in business network and develop SMEs' international marketing.
Content	Prerequisites for growth company's internationalization. Selection of internationalization strategies, integrated marketing communication in international context. Preparing marketing strategy or a strategic plan for a certain area in marketing for an internationalizing company.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable.
Responsible persons	Not applicable
Links	Not applicable

1.5.2024 14:13:44