|IT00CT39||Content Management Project (15 cr)|
|Prerequisites||Content Management Systems or similar study attainment.|
|Objectives||The student understands basics of marketing and how to use marketing mix in marketing planning. The student knows the basics of digital marketing and marketing strategies.
The student knows the basics of eBusiness and can implement a commercial web site with a content management system.
The student can create content for an online service. The student knows how to shoot and edit videos.
The student understands the importance of good usability and user experience in a web service. The student knows how to use common user interface design maxims, rules and principles, for example gestalt laws, to design and implement the user interface for a web service.
The student can use social media in marketing. The student can utilize search engine optimization (SEO), business intelligence and web analytics.
The student is able to plan, develop and implement a commercial web site in project.
|Content||-Digital marketing: marketing 4 Ps, digital marketing, marketing plan
-Social media: tools, programming interfaces, web-analytics, business intelligence
-SEO, search engine optimization
-Videos: creation and editing tools
-UI design: usability, user experience, UX laws
-Project: planning and implementation, project outcome
-Web content project: creating a commercial web site with a content management system
-Web domain and its management
|Recommended optional programme components||If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.|
|Accomplishment methods||Not applicable|
|Execution methods||Not applicable|
|Assessment Frameworks||Not applicable|
|Further Information||For more detailed content, see the implementation plan.|
|Responsible persons||Not applicable|